Executive Summary
An effective plan for entering, cleaning and updating the data for your salesforce.com (SFDC) system is critical for achieving success with SFDC. According to industry experts poor planning for managing the data entry/data quality issue has historically been one of the largest reasons for failure with CRM systems.
The data entry/data quality challenges faced by a SFDC customer, and the corresponding solutions and best practices to be considered will vary depending on the company sales process and size. However applying data management best practices can be instrumental for creating revenue growth and a competitive advantage with your SFDC investment.
Why Does Data Quality Matter for Salesforce.com Customers?
This whitepaper concentrates on the data impact and benefits to sales and marketing users selling to other businesses. Although SFDC is used by a variety of other company functions, such as service and support, this analysis focuses on the best practice recommendations for sales and marketing.
There are two main reasons why current stakeholders in a SFDC project should have a strategy for addressing the quality of data in their SFDC system.
1) Historical Lessons Learned from Prior CRM Project Failures:
There is a growing body of research from industry analysts that “data entry/data quality” is one the top, if not the top factor determining the success or failure for a CRM project.
CSO Insights, a research firm that specializes in benchmarking sales & marketing excellence, published its annual study of sales organizations worldwide on January 12, 2004. The 2004 Sales Excellence Report, which includes responses from over 1,300 sales executives, cited the number one challenge for CRM initiatives was populating systems with accurate data and then maintaining the accuracy of that information. Another research study from the company called, “Increasing Sales Effectiveness Through Optimized Sales Knowledge Management”, highlighted three key process improvements desired by the study participants tied to using technology for higher sales effectiveness.
• Dynamic Process. “Over half the organizations surveyed stated that their top improvement objective was to develop ways to manage sales knowledge delivery in a much more instantaneous, as-the-world-is-changing manner. Annual, quarterly, even monthly postings of information are not frequent enough to meet the needs of the rate of change in the marketplace.”
• Easier Access. “As noted in past studies, access to information still needs to be improved…In a perfect world there would be one place to go for knowledge, and while it might pull information from several sources, the linking would be transparent to the sales team member…”
• Distribute More Easily. “…a mechanism needs to be in place for notifying salespeople when specific pieces of sales knowledge in which they are interested become available. Individual preferences can be identified by a user-defined profile…”
There was a tendency for buyers of CRM solutions in the 1990s to focus on the functionality of a CRM application and not on the sources and updating of data that would enable the users and management to achieve their CRM objectives. Sales and marketing executives with multiple CRM initiatives under their belt have indicated CRM software is somewhat like an empty spreadsheet where the true value is gained only when populated with effective data.
2) End User Satisfaction Drives CRM Success
From the author’s personal experience, CRM applications have historically had a bad reputation among sales users. During the 1990’s, Sales Executives were quick to adopt Sales Force Automation solutions (a subset of today’s CRM market). Sales reps were subsequently required to do a tremendous amount of research and manual data entry to get each of their leads, accounts, contacts and opportunities into the CRM application. The end result of all of this manual, time consuming work was to provide sales management with pipeline and forecast reports. As a result, reps resented the CRM application because of the data entry requirement and that it didn’t provide any productivity benefit to them.
In many cases companies migrated data from legacy contact management applications like ACT, Goldmine or MS Outlook without deduplicating the records and cleaning the data. This caused the users to loose confidence in the CRM application all together due to crippling data problems. Without reps entering data or having confidence in their CRM solution, many CRM projects died or had marginal success. The CRM project sponsors lost trust in the CRM vendor for the failure when the root issue was a data entry or quality problem.
Conversely, if marketing and sales end users are freed up as much as possible from the administrative part of entering, updating and cleaning data, and instead are provided accurate data and intelligence within SFDC for their deals they have an additional reason to be excited about using SFDC.
Parameters that Determine Data Quality
There are numerous data management best practices we introduce later in this whitepaper that can automate getting data into a SFDC system and keeping that data accurate over time. Before we discuss these best practices let’s touch on four main attributes that affect the quality of data.
• Completeness of a Record. Does the record have data for all the desired fields? Typical examples of an incomplete record include missing countries or zip codes associated with a street address.
• Accuracy of Data Elements. Is the value in the field correct? Typically examples of incorrect values can be old revenue numbers for a company, a phone number with an old area code, and a contact no longer at company. The passage of time and changes at a company account for the majority of inaccurate data about a company. Dun & Bradstreet indicates that a company record in its Worldbase database of 80M company sites gets changed on average 4.6 times a year.
• Number of Duplicate Records. The most common problem with duplicates is account records entered with different company names, ex HP, Hewlett-Packard. Unless you establish a company naming standard that is applied when creating or importing records it is easy to create numerous duplicates.
• Record Linkage. Our definition of record linkage means obtaining related data elements of value from the account record. Examples of linked records include contacts, credit reports, or other global sites within a corporate family tree such as a Johnson & Johnson. Providing the linked attributes around account records enables marketing to define and report progress in target markets and sales to better qualify prospects and determine decision-makers.
Pyramid of Data Quality Issues
SFDC offers a very scalable CRM solution that can be used effectively by companies with 5 to 5000 users. The data entry and quality issues vary considerably though for companies based on how data intensive their sales methodology is, and the volume of records. The later point assumes a company with lots of sales users and groups will have a larger volume of records. As a result there are corresponding different data management best practices for each tier.
Small SFDC Customers:
(Simple sales cycle and low volumes of data, typically 100s to 10k records)
Challenge: Getting data into SFDC.
As pointed out earlier, you should avoid having your sales or marketing users manually enter data into SFDC as much as possible, especially for basic account data. The users will resent the time required for data entry and perceived low marginal benefit to them.
Best practices:
• Load as many current and complete account records as possible during the initial SFDC implementation. Typical sources for these records are your internal billing or financial system as well as existing contact management systems like ACT, Goldmine, Outlook or even Excel spreadsheets from marketing or other functions. If the records are believed to be old, say greater than 18 months old, or substantially incomplete, then a decision should be made on their value and whether to import them or not. The SFDC import wizards do a good job entering batches of records.
• If you have account data coming from multiple sources then you should consider applying deduplication logic to avoid migrating redundant records into SFDC. You can license deduplication software tools from SFDC partners like Demand Tools, RingLead, and Active Prime, or you can use project oriented services such as InsideScoop’s Customer Cleanse service if you don’t want to maintain software over time. Customer Cleanse can also match account records to the D&B DUNS # (see description below) which will add any missing record data elements, update the latest data on revenues and employees, and append (add) additional account records to your criteria. The result of these efforts is a critical mass of complete, unique, and accurate account records.
• Another solution for consideration is to automate how lead, account and contact data is viewed and saved within SFDC by the end users. Sales users are often asked to conduct research on Internet based websites, such as Hoovers, and then copy/paste desired data into SFDC. InsideScoop’s Customer Connection service is sForce certified against the SFDC API and provides data from market leading data providers such as D&B within the SFDC screens. With one mouse click users can save lead, account or contact data they wish directly into SFDC. All background research about accounts and contacts is now provided within SFDC providing large time-savings and account intelligence to sales. In addition all the standard SFDC lead, account and contact fields can now be consistently filled in with data to assure 100% record completeness. Marketing can now get data attributes such as SIC codes and industry categories filled in automatically for lead records by having integrated data sources.
Medium SFDC Customers:
(Moderate sales cycle complexity and record volumes, typically 10k to 50k records)
Challenge: Cleansing account and contact data coming from multiple sources.
Companies with this range of users typically have lead or account records coming from former contact or CRM applications like ACT, Goldmine, or Siebel when deploying SFDC initially, or a billing/ERP system, a web site, and purchased lead lists while in production. As a result the prevalence of duplicate records increases significantly especially after a few years of accumulating data. Manual procedures for deduplicating records one at a time do not scale well when you have 20k to 150k account records to manage. Matching redundant account records using a company name and address can be difficult given different legal, “doing business as” names, or trade names in use for a company site.
Best Practices: Implementing an account naming data standard and an automated process to eliminate duplicate records will enable a SFDC customer to manage the record redundancy issue for large volumes of records. One of the best data standards for company names, addresses and related information on a global basis is D&B. They spend $250M a year to manage and update a “DUNS Number” for 80M organizational sites globally.
The DUNS # is a unique 9 digit number associated with an organization’s name and address. This number has become the de facto standard amongst businesses for tracking organization sites, much like the social security number is the unique ID for US citizens. There are DUNS #s assigned for companies as small as a 2 employee private startup up to the entire site hierarchy for the world’s biggest public companies, governments, non-profits and educational organizations.
D&B is able to track from the DUNS # both legal and tradestyle names for a site, the physical and mailing addresses, economic metrics like revenue, employees, SIC codes and industries, as well as corporate linkage to provide a few examples of company data available. The corporate linkage feature can indicate the level in a family hierarchy, ex, global ultimate, headquarters, division, etc., and pull together as many tiers as needed under the global ultimate site. Hewlett-Packard has 761 linked sites within their US operations alone! Interested parties can see how corporate hierarchies look in SFDC through the white papers or free trials of Customer Connection offered on our website, www.insidescoop.com.
There are several benefits to using the D&B DUNS # data standard:
• Companies using the DUNS # can link related company names together, ex the legal name with various tradestyle names, ex HP, and have the option of using one naming convention going forward.
• The DUNS # provides a unique ID for driving the deduplication process before importing batches of records as well as by looking at the lead, account and contact records already in SFDC.
• A company selling to Fortune1000 global conglomerates like General Motors, Deutsche Bank, and Sony Electronics can now get access to the 1000s of sites reporting into the global ultimate site, with the hierarchy viewable within SFDC.
• Contacts and related financial or installed base data can now be linked to a specific site within SFDC. The linking of data attributes tied to the same site enables creating composite records of valuable customer intelligence for marketing or sales use.
InsideScoop’s Customer Cleanse service is based around the D&B DUNS #, and can be used for cleansing data before it’s entered into SFDC, or cleansing existing data within a production SFDC system. The service maps and transforms data from D&B so the data is meaningful to SFDC users. For example, existing account records can now be linked together to view corporate families within SFDC. Lead records that are added from D&B can be applied against territory mapping rules to determine the lead owner, as another example.
Large SFDC Customers:
(Complex sales cycle and large record volumes, typically greater than 50k records)
Challenge: Companies with years of CRM program experience strive to gain a competitive advantage through their Salesforce.com investment.
These companies realize that having access to the right data is a key ingredient for achieving this competitive advantage. If marketing defines a target market or set of accounts for sales to concentrate on, they can embed the prospect records for that market within SFDC. This allows sales to focus on selling into accounts that will be most receptive to your product or service. With the prospect records for a target market loaded into SFDC, management can generate penetration reports demonstrating the progress being made into these markets.
This sounds like a logical process, but executing this process has challenges. A database provider will sell you a file with these prospect records then you or some expensive consultants have to figure out how to map the data to the proper SFDC fields. Even companies with large budgets have not been able to solve this process easily.
Best practice: Marketing and sales management need to identify the common attributes behind those customers where your sales force is gaining momentum selling your product or service. These attributes should be used to define a target market and the prospects in that market that are mostly likely to be receptive to your product or service. The common attributes used to define these prospects are their size (ex, employees or revenue), industry (ex, SIC or NAIC code), geography, or corporate linkage (ex, divisions of Johnson & Johnson). Market leading database providers like D&B can supply the prospect records to these sort criteria. They can also “suppress” the customer records you already own so you only purchase incremental records of interest.
Here are two examples of what D&B can supply for prospect records:
• All public and private companies in the pharmaceutical industry with revenues > $100M in the US and Canada.
• The global, domestic ultimate and subsidiary sites for IBM in the top 13 industrialized European countries.
Let’s imagine two divisions of IBM in Europe have bought your product or service. With these other IBM sites in SFDC you can now cross-sell and get the decision-makers at the other IBM country headquarters and subsidiaries within the European countries you are targeting.
InsideScoop, which resells D&B data, also provides software and services in its Customer Cleanse offering necessary to transform and process D&B data into a customer’s SFDC system. The DUNS # is used as the unique account ID to determine what new records are desired from an external datasource like D&B while suppressing the existing account records already owned by the customer. New lead or account records can be applied to territory mapping rules so the leads are assigned properly.
The D&B corporate linkage feature can be leveraged to build named account hierarchies using the SFDC parent/child relationships. The SIC codes from D&B can be mapped to the industry categories used within SFDC. The Customer Cleanse process dedupes and merges/purges new records relative to the existing lead, account and contact records already within SFDC. Once new records are properly loaded into SFDC then penetration reports can be run for target markets or accounts identifying the progress or gaps that sales is making into these markets.
The combination of Customer Cleanse and Customer Connection creates a complete data management solution to clean data at hand, keep it clean over time, as well as create composite intelligence about customer sites using multiple data sources. SFDC customers who are interested can get a complimentary data quality audit of their data or a free trial access of Customer Connection by contacting InsideScoop sales, sales@insidescoop.com, or going to the InsideScoop website, www.insidescoop.com. If readers of this whitepaper would like to share their data challenges or best practices with us at InsideScoop please contact the author at cbadger@insidescoop.com.
Chris Badger, CEO and cofounder of InsideScoop, has over 20 years of sales and marketing experience working for high tech firms. He was one of the first sales personnel at Clarify, an early CRM market leader, and subsequently held sales management positions for Clarify and gForce/Docent. Chris has led or participated in 5 internal CRM deployments including a Salesforce.com implementation at gForce in 2001 and InsideScoop in 2003, in addition to selling CRM solutions to Hewlett-Packard, 3Com, Sony America, and Siemans Electronics. He holds an MS in Engineering Management from Stanford University and a BA in Engineering Sciences from Dartmouth College.
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Adding safety and style is exactly what window curtains are all about. Dress up your windows with exquisite lace and extravagant ruffles. Window drapes are a covering that can allow you to match up your home with the other aspects of it. Maybe you are looking to color coat a room? The options are endless with the variety of curtain rods that you will have access to. With curtain sets you can definitely create a delicate pattern of coordinated decor. Just imagine the compliments you will receive on your home.
The need for curtain rods with the ability to hold heavy fabric and accommodate large curtain pockets emerged. This spurred various different inventions. Window curtains are definitely also a nice selling feature when you are in the position of putting your home in the real estate market. If you do not want to spend the big bucks, then by utilizing the affordability of window drapes is worth consideration. Where else can you decorate for less?
Some tips for choosing curtain rods include taking these few things into consideration. Take a look at style, fabric and design. Try to figure out the place of the window you are covering and how much light is let in through it. This will help in choosing the correct fabric or deciding to get lined or unlined window curtains. The measurements of the window and how much of the window frame you want to cover with curtains will help with choosing a curtain design. Finish off any room in your home with these great window curtain ideas. Now you can learn with our help and information regarding on how you will ca utilize the huge variety of choices in material, fabric, color, size, options, and hardware or making over your home.
Writing your own spells is what every practicing Witch aspires to. The ability to craft your own spells gives you an advantage over “ready made” spells you can find in other places. This is because you will be putting your own emotion and energy into the spell in it’s creation… it will be more “special” to you, and that is the secret of casting successful spells.
If you want to learn black magic, all of the below holds true.
The ingredients and tools that you use are purely dependent upon not only what traditional magickal properties they might possess, but also what they mean to you as far as symbology goes.
There are different ways to set up the wording of your spells. They can be as simple as a two line “charge” to enforce your will, rhyming couplets (my personal favorite, since it helps me to better remember the words without referring back to written instructions), eloquent and lengthy prose to charge the spell to the energy of your will, or simply the use of repeating or chanting a single word over and over again.
Everything that you put into the spell - the ingredients, the words, the time of day, etc - come together with your desire, emotion, and belief to bring your desired outcome (sometimes within a day).
A quick word of warning: you should “steer clear” of casting spells to harm or control other people in any way. Not only does this go against the Witchcraft Ethics and Responsibilities I went over before - but trying to control someone else (or cause harm to them), opens doors in the future that you may not want opened. I have seen people loose everything because they practiced Magick in ways that go against common morality. Always make sure your heart is in the right place, and that you feel good about casting a spell.
Now, here are the things you will want to do while creating your spell. Make sure to write down an outline for the spell on paper so you won’t forget anything.
• Even if your spell is sounding silly as you write it - keep writing, as long as it is coming from your heart, and is for an intense desire that you have.
• Unless it is an emergency situation, plan out the best timing for when to cast the spell - planetary influences, moon phases, etc.
• When you have finished your spell, write it down in your Book of Shadows.
• Record the results of your spell, and any feelings you had while casting it in your Book of Shadows
• Revise the spell as necessary (in your Book of Shadows) as you figure out what went right and what went wrong.
I have included an easy 12-step formula for you to use when creating your own spells in the Home Academy. I also walk you through a full example of a secret spell I wrote many years ago (and I have never showed anybody until now). Not only will it give you a great example to follow when you write your own spells, but it is also a spell you can use for yourself. I promise, you’ll love it!
Rose has been practicing different forms of Witchcraft for over 27 years. For more information on black magick learning visit her site The Ask Rose Ariadne Witchcraft Site”
Marketing software is sometimes viewed as a luxury, not a
necessity. While you can certainly accomplish marketing without
marketing software, marketing software lessens the time and
effort required for marketing and your marketing efforts will
generally be much more effective. There are various types of
marketing software, and numerous producers of marketing software.
Finding the right combination of marketing software for you is
the challenge.
The first step in preparing an effective marketing campaign is to
devise a solid marketing plan. When writing a marketing plan,
there are several things to consider. The main points are
defining your target market and identifying the characteristics
of that market, analyzing your competition, formulating your
unique selling proposition using a competitive advantage,
reviewing options for marketing mediums, preparing your marketing
budget, and setting milestones for your marketing campaign.
Marketing software, such as Marketing Plan Pro by Palo Alto, will
help you work through the details of these steps to create a
useful and powerful marketing plan.
If you intend to engage in email marketing via newsletters,
autoresponders, announcements, or mass email campaigns, you will
find that email marketing software is crucial. Of course, there
are online email marketing services such as gotcorp.com that
provide self-serve email marketing tools like Campaigner. Using
such tools for email marketing is an option, but there are
ongoing costs involved. If you choose to use email marketing
software instead, programs like Email Marketing Director and
Campaign Enterprise 9 by Arial are very good.
Good email marketing software enables you to personalize messages
and to manage your mailing lists through a database. A time
saving feature to look for in email marketing software is the
ability of the software to automatically process unsubscribe
requests. Most email marketing software packages have built-in
templates you can use to produce email newsletters, announcements
and marketing messages. Support for embedded images and
compatibility with web editing software programs may be of some
importance.
If you are really serious about email marketing, it is best to
get started with advanced email marketing software from the
beginning. Advanced email marketing software has features that
will enable you to personalize and track your email messages.
With tracking capabilities and built-in reporting functions, you
can determine the effectiveness of your email messages as well as
who is and who is not opening and responding to the messages.
These advanced email marketing software programs generally use
SQL, Oracle, or Access database technology. High quality email
marketing software also has automated features for managing email
lists. These automated, time-saving features usually include
handling unsubscribe requests and removing bounced or rejected
email addresses from the email lists.
Customized marketing software suites may be something to consider as well. With customized marketing software, you can often
integrate marketing into your sales and customer relationship
management (CRM) systems. Some features that are common to
customized marketing software include the ability to capture
leads, to forecast sales, to manage contacts, and to analyze data
that is collected through the integrated system. Project
management capabilities can even be merged with customized
marketing software.
So, the big question is, “Do I really need marketing software?”
Like I said before, many people view marketing software as a
luxury. However, marketing software makes the job of internet
marketing much easier, especially if it has automated features.
There are options to using marketing software. Online marketing
services are one of those options; however, unlike using
marketing software, marketing services generally have ongoing
fees that are charged monthly or per campaign. Using marketing
software you can devise and manage your own internet marketing
campaign which is a cost-effective solution to marketing online.
Copyright Christopher J. Enders. Are you at the end of your rope,
fed up and confused by all the scrambled internet marketing
advice you’re getting? Whether you are new to internet marketing,
or a website owner who wants to make more money from your
website, learn the proven strategies that will sky-rocket your
internet business at http://BiznessTips.com
Do you have trouble taking a day off? Boy, I do. When I take a day off I lie around all day, read novels, eat whatever I want, take a nap, and generally do whatever I want. It’s awful. I get depressed, I don’t feel well, I don’t accomplish anything.
Did you catch that last phrase? “I don’t accomplish anything.” Well, of course not, it’s a DAY OFF. But do you ever feel that way? That you should be accomplishing something even when you’ve told yourself and others that you’re taking a day off?
Do you work on weekends? Evenings? Do you eat at your desk? I do all those things, sometimes. And what it means for me when I’m doing those things is that I’m “out of balance.”
Now, balance for me may not look like what it looks like for you. That’s another article entirely, one I haven’t had time to write yet. But what balance looks like for me is basically that I can lie down and read a book or sit on the couch with my husband and watch a movie without feeling like I “should be accomplishing something.”
It’s that simple. For me, anyway. I don’t always have to be accomplishing something. I have to remind myself that it’s okay to be at loose ends, it’s okay to enjoy a novel rather than studying or reading a heavy non-fiction tome. It’s even okay to play a computer game.
Where I get in trouble is when I go to the other end of the spectrum, usually because I’m depressed or discouraged, and spend all my time reading novels or playing computer games. Again, that’s another article.
But my point, and yes, I do indeed have one, is that it’s OKAY to take a break. You don’t need to be accomplishing something every minute of every day. I once told a very wise woman that I just had so much to do, I didn’t know how I was going to get it all done, and I was stressed beyond belief. She looked me deep in the eyes, nodded, and said, “Do you have a trashy novel?” She then offered to lend me one if I didn’t, so I could go home, spend the afternoon reading it, and get up refreshed to do the things that needed to be done.
Downtime is essential if you’re going to accomplish the right things. You can’t run on adrenaline indefinitely. It will catch up with you, and you’ll get a cold, strain a muscle, or worse.
So don’t worry about accomplishing anything for a few hours today. Go read a trash novel. I have a pretty good one you can borrow if you’d like.
ABOUT THE AUTHOR
Angie Dixon helps small business owners get their acts together. She is a personal development coach specializing in helping people integrate their home and work lives so they feel less stretched and more balanced. Get her FREE EBOOK on balance at http://www.discoveringtruenorth.com. For questions or to discover how coaching can change your life, contact Angie at mailto:angie@discoveringtruenorth.com.
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If you are out looking for a new bed, the selection on the market is awesome. It includes bunk bed, loft beds, canopy beds, platform beds, traditional coil or spring beds and of course, futons. Most people still have the impression that the futon mattress is like sleeping on a bed of rocks. Well times have changed. It is true that between 1968 and 1974, the industry hand-made the mattresses by stuffing cotton into pockets. Often the process lacked consistency thus creating an uncomfortable sleeping surface. Futon covers have also changed dramatically. In the past, you may have only had a few designs and colors to choose from. Today, the selection of futon covers is almost unlimited.
Depending on how often your futons are going to be slept on, there is a different futon mattress to suit your needs. The more often it will be used, the thicker the mattresses should be. Daily use ones would likely be 9 inches. Some great options to consider include the Sealy Posturepedic, Posture Lux and the Eternity. If it is going be used only occasionally, good choices would be the Sealy Deluxe 6 inch. Many other top manufacturers are also making these and your best bet is to go and check them out at a local retailer. You will also find a good selection of futon covers at your local retailer but you will find a great selection on line.
Some of the most popular futon covers on the market include real and faux leather micro suede, plaid, denim, contemporary designs, southwest designs and tropical prints. Many are machine washable and we highly recommend this option. Most come in twin, full and queen sizes to fit your futon mattress. Because of their versatility, futons offer a great way to help decorate any room in the house. They can be a focal point, or can nicely blend in to the room’s décor, the choice is up to you.
A large and growing mobile market following the rule of introducing ‘a phone a day’ has now made it extremely complicated for folk to compare phone deals. Most of the time, there are innumerable aspects that cell phone customers need to look into when making phone comparisons that some of the most key ones get missed out.
As a result, one forever end up owning a mobile phone which is either too expensive or a mobile phone which is not ideal for your phone call profile. Therefore we point out in this guide about the 2 very most crucial things that individuals should always notice when making mobile comparisons. This may help folk land a cell phone that at least meets the basic criteria you are looking for. Find the latest Vodafone mobile phones.
The full cell phone market is booming on the basis of breathtaking features that keep getting added every other day. Though, a truly large majority of mobile phone customers acquire cell phones based on their appearance, brand and brilliant hype only to regret later on when people observe that their breathtaking cell phone lacks an extremely standard feature like sending text or video photography. Many great dear mobiles sell on the basis of hype, brand image and aesthetics at costs that are unjustified if you look at the lack of features. For e.g. the latest Apple iphone does not let mobile customers forward text messages to all. Unfortunately, this phone’s target audience, early 20s, gets to regret the absence of this cell phone feature only after spending weeks worth of wages on it. And so make sure that your breathtaking new mobile phone has all the features like cameras you require before buying it. Since mobile organisations will never tell people about the terrific features like interactive maps that their cell phones lack, researching online mobile articles is the choicest way to do it.
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The Norwalk Juicer is the personification of the beliefs of Dr. Norman W. Walker of the Norwalk Laboratories of Health Research, one of the first raw juice therapy experts.
Dr. Walker’s interest in helping others to incorporate a rejuvenating, raw food regimen into their lives, prompted the development of the original hydraulic press juicer almost a century ago. This machine later evolved into the Norwalk Juicer as it is known today.
As a triturator hydraulic press juicer, the Norwalk Juicer has a wide support base, both in design and on the world wide web. Many raw food advocates won’t hear of using anything other than their Norwalk, largely because of the rich history behind the juicer.
Let’s see what you can do with a juicer priced a bit on the steep side, compared to some of the standard models.
The Norwalk Juicer Model 270 combines what is called a vortex triturator with an hydraulic press. The former cuts and grinds, and the latter extracts all the nutritious goodies from the pulp.
The freshly pressed juice comes packed with loads of enzymes, vitamins, and trace minerals due to this extraction method, as less heat is generated in the process than with centrifugal juicers, such as the Breville.
This process also minimizes oxidation. Another advantage is that you will get at least 50% more juice, than with some of the standard juicers. The robust Norwalk Juicer with its powerful 50/60 cycle motor, can be used anywhere in the world. The unit is constructed of solid stainless steel, and is made to withstand heavy usage. You will have no safety concerns while using the juicer.
The grid holder is easily accessible While processing. Your produce and other foods come into contact with stainless steel only. No plastic is used in this juicer! Apart from the stainless steel casing, there is also an attractive Pecan Woodgrain finish available.
There are varied opinions about how easy it is to assemble the different components of the Norwalk Juicer. As is often the case when it comes to extractors, the cleaning process also leads to a heated debate!
Norwalk converts are more than willing to allow for a bit of a learning curve to squeeze the most from their favorite juicer. And there certainly seems to be a wide variety of uses for the machine. If it is juiceable, the Norwalk is usable.
The juicer’s main function is to turn fruits and vegetables, including leafy greens, into nutrient-rich, pulp free juice. Additional features allow you to puree baby food, to mill flour, to make ground coffee, nut butters, perfectly chopped salads, and heavenly frozen desserts.
Use it to process cheese, grind pepper, and to make soup. If you love cereals, you will love your Norwalk. Combine your favorite, healthy mixtures of ground wheats, corn, oats, or any other grains. Even pets are catered for and can enjoy freshly ground food.
It really seems as if the Norwalk juicer does it all!
Every experienced juicer knows that those pesky leafy greens, such as spinach and wheat grass, present a challenge at times. While getting familiar with your Norwalk, and its love-hate relationship with greens, overheating may raise its ugly head. With a bit of practice, you will learn to juice carrots with the greens, or to experiment with a different grid.
However, if you don’t have patience for problems like clogging, overheating, or time-consuming cleaning, do some serious homework before you buy. If you and your Norwalk juicer are constantly at odds, it will do more harm than good, as far as your health is concerned!
Dr Walker wrote numerous books on nutrition, and juicing in particular. One of the most popular books is ‘Fresh Vegetables And Fruit Juices’. This was one of the first books about the therapeutic uses of juiced fruit and vegetables. It also lists the nutritional values of the different fruits and veggies.
His legacy also includes other books, such as ‘Vegetarian Guide To Diet And Salad’, ‘The Natural Way To Vibrant Health’, and ‘Become Younger’.
Dr. Walker probably couldn’t foresee the development of a world wide web, or a virtual Norwalk Juicer community with a fierce loyalty to his product.
He would have been pleased as punch!
For more information visit www.Best-Juicing.com
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For stronger signal strengths, lesser static interruptions, and better GPS reception and accuracy, use an external antenna. PocketPC gadgets from HP iPAQ, Dell, and Palm, especially those with cellular phone and GPS capabilities, can work better with various signal enhancers.
An external antenna is one of the numerous PDA handheld accessories along with PDA cases, screen protectors, styluses, car mounts, cables, and others that ensure total Pocket PC protection and improved functions.
External Antennas For PocketPCs - Promoting Seamless Connectivity
For PDAs with cellular phone and GPS (global position system), an external antenna can work wonders. An external antenna can be attached to the Pocket PC device and can be conveniently placed on the roof of your car, at the top of your desk, etc. An external antenna for your Pocket PC can utilize more signals making communication faster and more convenient.
Even though some Pocket PC units, PDA phones, and cellular phones have their built-in antenna, an external one is still useful.
A built-in antenna has certain limitations in sending and receiving signals because of its restricted size so the user has to find the right place to conduct his call or use the GPS of his Pocket PC. An external antenna can easily get better signals because it can place itself in a better radio frequency (RF) environment.
Various points should also be taken care of before connecting an antenna to your Pocket PC. Other PDA accessories, like cables or connectors, are needed to connect the antenna to your Pocket PC.
Longer handheld cables lessen the signals, so shorter cables should be chosen where possible. The location of the external antenna should also be considered. For example, when you’re on the road, the perfect spot to put the Pocket PC antenna is on the roof of the vehicle to widen handheld signal coverage.
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Plastic has, quite literally, become the cornerstone of our society. We make so many things from plastic that it is hard to imagine what our lives would be like if it was never invented. With so many of our everyday products being made of plastic, it is easy to understand why plastic injection molding is such a huge industry.
Approximately 30% of all plastic products are produced using an injection molding process. Of this 30%, a large amount of these products are produced by using custom injection molding technology. Six steps are involved in the injection molding process, after the prototype has been made and approved.
The first step to the injection molding process is the clamping of the mold. This clamping unit is one of three standard parts of the injection machine. They are the mold, the clamping unit and the injection unit. The clamp is what actually holds the mold while the melted plastic is being injected, the mold is held under pressure while the injected plastic is cooling.
Next is the actual injection of the melted plastic. The plastic usually begins this process as pellets that are put into a large hopper. The pellets are then fed to a cylinder; here they are heated until they become molten plastic that is easily forced into the mold. The plastic stays in the mold, where it is being clamped under pressure until it cools.
The next couple of steps consist of the dwelling phase, which is basically making sure that all of the cavities of the mold are filled with the melted plastic. After the dwelling phase, the cooling process begins and continues until the plastic becomes solid inside the form. Finally, the mold is opened and the newly formed plastic part is ejected from its mold. The part is cleaned of any extra plastic from the mold.
As with any process, there are advantages and disadvantages associated with plastic injection molding. The advantages outweigh the disadvantages for most companies; they include being able to keep up high levels of production, being able to replicate a high tolerance level in the products being produced, and lower costs for labor as the bulk of the work is done by machine. Plastic injection molding also has the added benefit of lower scrap costs because the mold is so precisely made.
However, the disadvantages can be a deal breaker for smaller companies that would like to utilize plastic injection molding as a way to produce parts. These disadvantages are, that they equipment needed is expensive, therefore, increasing operating costs.
Thankfully, for these smaller companies, there are businesses that specialize in custom plastic injection molding. They will make a mock up mold to the exact specifications, run it through the complete process and present the completed piece along with an estimate to complete the job to the customer.