Cats have very different taste buds than humans. Unfortunately for pet owners (consumers), we’re the ones that end up buying the cat food.
Pet food companies have figured this out. That’s why you see pet foods in flavors that humans like. If Purina made cat food in flavors that cats would really want, humans would never buy them.
Ask a hungry cat what he’d really like to eat right now. What do you think he’d say?
Mouse Guts.
So why does Purina Cat Chow only come in flavors like Seafood Blend and Savory Chicken? Because we pet owners are the ones making the buying decisions for our cats… and we’d rather have them eat something that doesn’t turn our stomachs.
If cats could understand and act on advertising, here’s what you’d hear on the radio:
“Hey, cats… it’s a crisp, steamy fall morning, and you’re fresh from the morning kill. It’s what you live for… find a mouse, bat it around, and then proudly bring it home for breakfast. That’s why we created Purina Cat Chow with Mouse Guts… so you can re-live that moment and enjoy the taste you crave each and every time your owner remembers to fill your bowl. Purina Cat Chow with Mouse Guts. It’s what you want. Right now.”
To some of you, this is pretty funny stuff. To others, it makes you a little queasy. That’s good. Advertising is supposed to move you in some way.
What does your advertising make your customers do?
Some of you are writing advertising that only pleases you. You may think it’s really important that people know you’ve been in business since 1971. (Mouse guts.) You just remodeled your entryway. (Mouse guts.) Your delivery trucks all just got new tires. (Mouse guts.) It makes your mouth water to hear those things. For everyone else, it just doesn’t apply to their lives. It’s all Mouse Guts to them.
In fact, it’s worse than mouse guts. At least with mouse guts, people have a reaction of some kind. With advertising that only you care about, a much worse thing happens. No one else cares. And they tune you out.
The opposite of love is not hate. It’s indifference.
Is your advertising suffering from indifference? If you’re not selling benefits that someone will drool over (the equivalent of a tender, juicy bar-B-Q chicken fillet sandwich), you’re wasting your ad money.
And if your ads only appeal to those people who don’t make a difference to your bottom line (i.e., cats), maybe it’s time you re-adjusted your advertising focus.
Here are the two questions you must answer: What do your potential customers crave? And how is that craving satisfied by you?
Let me repeat that, because it’s that important.
What do your potential customers crave?
And how is that craving satisfied by you?
Write that down somewhere. Bring it to your next team briefing or sales meeting, and ask everyone to answer these two questions, either on a sheet of paper or in a group discussion forum. Focus your energies on them, and listen to what the group is saying. You’ll find that the resulting advertising messages you create will improve measurably.
Everything else is mouse guts.
Bill Guertin, The 800-Pound Gorilla, was one of the youngest licensed Radio broadcasters in the state of Illinois at age 16. Bill’s 25+ years of real-world, on-the-street experiences in broadcast sales, service sales and marketing have given him a broad understanding of how and why people do the things they do.
He is currently the Director of Market Development for Riverside Medical Center in Kankakee, IL, and Chief Enthusiasm Officer of The 800-Pound Gorilla, a professional speaking and consulting company in sales, customer service and marketing.
Groups appreciate the fact that Bill is a “working professional”, on the streets and in the trenches every day. He understands the challenges of his audiences first-hand, and your group will immediately relate to him on the subject matter. He may be reached at (815) 935-3272, or on the Web at http://www.The800PoundGorilla.com
Who doesn’t love good gift baskets? They contain a variety of goodies for your party guests or they work equally as well for birthday gifts. And gift baskets are extremely versatile; you can present a themed gift basket for just about any occasion. Remember the Easter bunny brings gift baskets too.
You can make a simple gift basket for your friendly neighborhood dog lover or dog. Go out and buy some cheap squeakers and chew toys. Maybe pick up a rawhide bone or tasty treat or two. If you know the dog’s favorite dog food buy a bag or cans of it. For a fun container find a smallish cardboard box that will hold everything. Decorate the outside with bone shapes cut out of newspaper and write in black marker, ‘free to good home’ on the front. Then crunch up a lot of newspaper and place in the bottom to support the items. Arrange them in the box and wrap the whole thing in clear cellophane with a big white, grey or rawhide colored bow on top.
For your next bachelorette or bridal shower party gift, make up a naughty basket. You may have to venture into an adult store for some of the items. Buy your friend a year’s subscription to playgirl magazine and put the first issue inside the basket. There are flavored lotions and powders you can buy in the stores. Buy and open a box of condoms to scatter around the basket. For a more romantic tone you can also add incense and candles. For a more outrageous basket, buy a blow up penis and use it as the centerpiece of the gift basket. Place items inside the basket and wrap it in red cellophane.
Of course there are plenty of family friendly kinds of gift baskets you can make for your friends and relatives, just think about what they like and what their hobbies are.
Mrs. Party… Gail Leino is the internet’s leading authority on selecting the best possible party supplies, using proper etiquette and manners while also teaching organizational skills and fun facts. Save time buy online a ready made Gift Baskets to match your desired theme.
Uggs are shoes and boots that come straight from the land down under!
These super cool footwear are all the rage all year long, but especially during the chilly fall and winter months.
However they are surprisingly great in the ‘hot’ summer months too.
This unique footwear became in vogue when spotted on Hollywood superstars tromping around Los Angeles.
Everyone from Britney Spears to Jennifer Aniston has been spotted wearing uggs shoes, slippers, and boots.
The soft and cozy sheepskin will cushion your feet and make you feel like you are walking on air!
Don’t miss the chance to buy a sexy pair of your own.
If your dogs are barking from days of wearing sexy, spiky heels, these shoes and boots are just what the doctor ordered.
In fact, many podiatrists literally prescribe their patients wear these awesome Australian items for soothing a variety of foot problems.
Whether you suffer from painful bunions or any other problem involving your feet, legs, or hips, wearing these super cool uggs shoes and boots will all your feet to feel better than they have in years!
These comfortable footwear is great for anyone traveling long distances in cars, trains, buses, or planes.
Instead of taking your shoes off while traveling, which can be unhygienic depending on your locations, bring along a pair of soft, cuddly shoes, slippers, or boots from down under.
Wearing a pair of these sexy and sweet boots can make your tootsies sing!
If you are looking a super gift for your friends or family, check out these boots, since anybody would love to don a pair of this comfy footwear.
Learn More of the Information You Need in Order to Get Great Quality Ugg Boots at Fantastic Prices - Australian Ugg Boots - Which Ones Are Best?
Television, one of the greatest entertainment devices ever created.
Back in the day, people were outstanded by the capability of being able to watch broadcasts in black & white.
People were amazed by the technology of being able to watch live broadcasts from across the world, films and sports all whilst not having to leave their homes.
Then came along colour!
Obviously, we have come a long way since then, what with the capabilities of computers and the internet, video calling and other technological advances, having colour television all seems a bit primitive.
Since colour television there also have been some more advances for our viewing pleasure.
There was the VCR, giving people the choice of recording their programmes or buying video’s for their kids.
Then came along DVD. DVD produced improved quality in audio and visual a normal VCR cassette couldn’t compete with, as well as separating the films into scenes and sections, and adding extras.
Now with digital television widely becoming the standard, we have LCD (Liquid Crystal Display) & Plasma screens, again improving picture quality whilst saving space. But it doesn’t stop there.
The new technology that again, will improve the viewing pleasure is ‘High Definition TV’ or HDTV for short.
So, what is HDTV?
HDTV is the latest generation of digital TV, providing life-like picture quality, at least four times superior to current standards. It will provide extremely clear and fine picture detail with richer colours, improving the visual experience.
At launch, HDTV is thought to be available from BSkyB. In order to view programmes broadcast in ‘High Definition’, a soon to be released HDTV Sky Receiver with Sky+ technology will be required. In addition, the benefit of High Definition will only be apparent through a HDTV television (ideally plasma or LCD).
Please note, not all Plasma & LCD televisions currently available are HDTV compatible. It is expected to become available in the first quarter of 2006.
TV Aerials Aerials & Satellites are one of the UK’s largest TV Aerial & Satellite TV Installation Companies, providing a rapid and professional service, seven days of the week. Please visit our website for further information.
Baby bedding and accessories are manufacturered by dozens of designers. But little information is available to help consumers understand the differences between the competing brands. Kidsline, just one of these manufacturers, has a unique set of design, price and value characteristics that should be considered by anyone thinking of purchasing a Kidsline crib bedding set.
Kidsline may be the most commonly known brand of baby crib bedding; many of their patterns can be seen in prominent national chains. At any given time, Kidsline offers between 40 and 50 different crib bedding patterns. Kidsline crib bedding is moderately priced and is generally accompanied by a host of coordinated accessories. Their designs are very colorful and cute and are generally appropriate for those who are seeking a “juvenile” look for the nursery. For a more sophisticated or elegant look, Brandee Danielle or Glenna Jean crib bedding would be more appropriate. Kidsline crib bedding is generally 100% cotton and made in China.
One of Kidsline’s more positive features is it’s widespread availability. Sold through many national chains, you will not find all of their patterns in any one store, but you will find their product line well represented throughout the country. Their merchandise is also widely available online. This makes Kidsline bedding a frequent baby gift registry item for people who do not shop via the internet.
Most of Kidsline’s patterns are sold as 6-piece crib sets (including a quilt, bumper, ruffle, sheet, valance, and diaper stacker) with prices ranging from $120-$200. The pieces of the crib sets can usually be purchased separately, although there is a substantial price penalty if purchased separately and may not be a viable option at “offline” stores who would not normally carry the separate pieces. Be careful, however, that a $150 crib set does not inadvertently evolve into a $400 nursery collection after adding the cost of the many accessories that are available.
If you can think of a possible nursery décor accessory, Kidsline probably makes it to coordinate with their crib bedding sets. Buying and using them all in the nursery would likely be overwhelming and expensive - mobiles, blankets, pillows, wall borders, drapes, wall art, lamps and shades, hampers, diaper disposal covers, clothes pegs, switch plate covers, nightlights, drawer knobs, picture frames, quilt clips, rugs, basket liners, and more; but an appropriate selection of coordinated accessories can do wonders to spread the theme of the crib bedding throughout the nursery.
Kidsline’s patterns are generally very colorful and cute - just the thing if you prefer a very bright, cheerful, and “babyish” nursery décor. The host of accessories can further enhance this mood. Kidsline crib bedding is usually made from 100% cotton or cotton/polyester blend fabrics that are machine washable. Kidsline appears focused on maintaining low prices and therefore does not usually incorporate premium quality fabrics into their designs, as you will find in more expensive collections.
Canadian customers of United States internet retailers should beware when purchasing Kidsline crib bedding. Because it is generally manufactured in China, importing it into Canada from the United States can add as much as 18% to the listed price. Make sure that you are fully informed of the total price before buying.
Robert Meier is President of Baby Supermall, an internet retailer of Infant Bedding, Kidsline Bedding, and Nursery Decorations.
